A wholesale equipment store with freight priced at checkout
Popa Bears Wholesale sells automotive, agricultural and industrial equipment from Montreal. We built its Medusa store with freight carriers wired into checkout, a store picker and financing for big orders.
- Client
- Popa Bears
- Industry
- Industrial equipment
- Market
- Canada
- Platform
- MedusaJS v1 + Next.js

/ Overview
Popa Bears Wholesale is a Montreal supplier of automotive, agricultural and industrial equipment, in business since 2007. Its store sells heavy, bulky products to businesses across Canada, with a bear mascot that runs through the whole brand.
/ The challenge
Heavy equipment doesn't ship in a box. Every order needs a freight price that depends on weight, destination and carrier, and some customers would rather pick up from a warehouse or talk to someone before paying.
The team also needed to run pages, articles, reviews and their Google Shopping data themselves, without waiting on a developer for every change.
/ What we built
Built on the Value Industrial foundation
The storefront started from our Value Industrial build, so Popa Bears launched with proven equipment-store patterns under its own brand.
Freight priced at checkout
Custom Medusa fulfilment providers price LTL freight through Freightcom and tilt-tray delivery while the customer checks out.
Pickup and call-back options
Customers can pick up from a warehouse, or ask the team to call them to arrange delivery before paying.
Store picker and address lookup
Warehouses managed in Strapi feed a store picker in the header, with Google address autocomplete for deliveries.
Financing for big orders
Stripe card payments, with Affirm financing shown on product pages.
Content the team can run
Strapi manages pages, blogs, reviews, Q&A, menus, SEO and Google Merchant Center data.
Accounts and email
Google sign-in for customers and staff, and branded order emails built with Maizzle and sent through SendGrid.